Search Engine Optimization (SEO) has changed permanently. With Google integrating AI Overviews directly into search results, traditional "10 blue links" are being pushed down.
So, how do websites survive?
- Experience & Expertise (E-E-A-T): Google heavily rewards first-hand experience. An AI can summarize facts, but it cannot experience a beach resort. Human stories win.
- Interactive Content: Calculators, directories, and dynamic databases are immune to simple AI summaries.
- Zero-Click Searches: Optimize for being the source that the AI quotes, rather than just trying to get the click.